Off page optimization
Under Off page optimization is the sum of all the activities outside the site needed to be optimized in order to achieve a website in search engines for a good ranking in the results of searches.
Since search engine optimization these days mainly to good results in the Google search engine aims to achieve is to create a good domain and IP popularity through link building is the main instrument of the off page optimization.
What does this mean exactly … There is a website with as many external links (back links) to provide. In this context, it is after all procurement opportunities give link without even having to link around at some point no longer a link exchange. The opportunities to enroll in a Web catalog, or links from article directories to generate are not unlimited – especially if you want to get strong back links. Has a website a certain degree of familiarity with good and interesting content reaches above all, it is more likely to have voluntarily set back links.
Link exchange can take place at different points.
To increase link exchange with the aim of the Page rank of a website
Link exchange to get more visitors
Link exchange to achieve a higher ranking
All these versions are different, but with strong effects associated with each other. The exchange of a link with a Page rank strong side will not only increase their own Page Rank, it also affects to some extent on visitor numbers and rankings from.
The complexity of link exchange is very difficult for the layperson comprehensible, and for a desired long-term success of a search engine optimization should be left to specialists.
Especially with the wrong off page optimization can inflict heavy damage as a web page rank loss in the worst case, but can also result in the exclusion from the Google index.
11th User-friendly treatment of the page
their site is made for users who are interested in your information and services. So make sure that the user easily to you also needs to get information.
12th Durability
Please keep in mind that a proper website marketing is a permanent affair is. In order to succeed in the long term you should permanently monitor these issues and  Control In addition, website optimization is a long-term issue. Do not expect that you perform a one-time optimization and thus has then does the work. This, however, you invest more time in your core business , we have created several opportunities to bring you this work largely lose weight or to make it much easier.
13th Summary of website optimization
The above points to the web page optimization are all different, of course, important. In summary one can say that the combination of all aspects of the success of the optimization of weight.